As of right now the game tops the Paid Apps and Top Grossing App chart – incredible for a game released just this morning. Only with a branded version of Angry Birds could you ask people to pay a charge to, in effect, be advertised to relentlessly, and there’s more thought gone into this gamble as you can bet that Angry Birds Rio will stay at the top of the Paid Apps chart whereas the Free Apps list is far more fluid. The Hop version of Doodle Jump is a free download whereas Angry Birds Rio has a price tag of 59p and this is partly a factor in the success of the original game as it is a small price to pay for so many hours of entertainment. Universal recently gave another popular iPhone app, Doodle Jump, a Hop makeover, the two properties seemingly made for each other.
It’s a minor stroke of genius to jump aboard the Angry Birds train to promote the film and in aligning themselves with game creators Rovio, Fox and Blue Sky have millions of fans of the game poised to jump upon this new opportunity to enjoy a whole new iteration of their favourite game and thus promote their film to millions in one fell swoop. Millions of Angry Birds fans are waking up this morning to an exciting new instalment of their favourite game, albeit one with a not so subtle difference.Īngry Birds Rio takes the original games mechanics, tweaks them slightly and weaves around it a story in which the titular vexed creatures have to smash locked birdcages and release the stars of the film.
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